Main Character's Costumes

Main Character #1

This is the main character who the story is mainly focused on played by Sam Potter. Although his costume does not match the attire of which most alternative rock bands use; the music video narrative follows a group of urban teenagers as they get into trouble with drug dealers who they owe money to. The narrative accommodates the ideology that a lot of alternative rock fans who take part in the culture have a negative opinion on stereotypical people who take drugs such as 'chavs'.

The first part of the costume which seems essential is a hoodie with the hood up. This is because there are many connotations of the hoodie which convey criminal behavior, more so when the hood is up to cover their identity. This first part of the costume does not need to have any specific logos or brands on it as the item of clothing in itself allows an audience to create an impression. However, brands such as Nike, Adidas and Reebok further these stereotypes further so I am going to obtain one of these hoodies from either an actor or myself. 

The costume also includes jeans which aren't of any precise fitting (such as skinny jeans). This is because the urban appearance that this character is representing stereo typically only wears baggier jeans. Baggier jeans in this character's case also convey more laid back attitudes and less of an effort being put into his appearance. 

Finally, the costume is finished with big shoes such as Nike Air Max or skateboard branded shoes. This shows that the character may be laid back and mischievous but still cares for certain aspects of his style sense. Shoes which are well known to be more expensive also show that he has a degree of wealth, even though this may not be big as he is resorting to drug abuse.

Main Character #2

This is the initial costume ideas for the second main character who suffers an overdose at some point during the narrative. The costume for this character is similar to that of the main, this is primarily because they belong in the same style and social group. Although this character does not survive through the complete narrative, he is a significant role throughout the first half of the music video.

As the two main characters are close friends, to create verisimilitude they wear similar clothes (I also intend to recreate this through non-verbal communication/body language). Starting from the top, his first part of the costume is a snap-back cap. This is because they are very common in urban culture and show that the character is of a younger age. The hat will have a slogan on the front which is popular in this area of society.

The character also wears a hoodie which does not have any branding on. This is to show that he is not overly observant on brands and appealing to his peers, but more interested in spending his money on drugs. His costume also includes tracksuit bottoms which match the image which the two characters create. This is because the general stereotype for 'chavs' and people of their relation is that they often wear tracksuit bottoms and sportswear often. This also indicates his casual attitudes towards their lifestyle and his social class (not being able to afford trousers or jeans - this is open to interpretation through his drug abuse). 

Lastly, the character's costume includes general canvas shoes. This is to be obtained through the most worn-out shoes one of the casting members owns which can connote the characters lack of caring. The idea for this is to not include a large amount of branding on the characters appearance, but make him appear to be somebody who does not mind what others think about him. 

- These costumes will later be posted on the blog when the images are gathered.